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Social Media Management
I was the sole person in charge of social media at IBT, and as such, the company's digital presentation was mostly in my hands.
I devised a weekly strategy which ensured content for every day by planning content out weeks in advance, and scheduling posts to guarantee that posts went out at the optimal time, even if I was off or otherwise incapable of posting myself.
Hashtags were used to maximize viewership and to capitalize on any trends or events that were going on.
During my year-long tenure at IBT, followers went from 71 to 1,227, a more than 17X improvement over 12 months.
2814 Promotional Campaign
The release of 2814's second album "Birth Of A New Day" was huge for us as a label, because it was our first vinyl release ever, and my boss had invested quite a lot of money in having an excess amount of stock available.
I was tasked with promoting the album via social media, with my boss at the time explicitly wanting the promotion to feel "organic", meaning purchasing advertising the regular way with CPM's wasn't an option.
Instead, I contacted several social media influencers that were active in the music scene at the time, and paid them to create videos endorsing the album, inflating the mythos and hype surrounding it.
The end result? Not only did the pressing of the first 300 vinyl sell out within it's first day, but we later went on to have not one, not two, not three, but four represses of vinyl, with some orders being for thousands of copies. 2814 themselves are nearing 100,000 monthly listens on Spotify, and my marketing campaign has been regarded several times as a key catalyst of that success.
IBT Promotional Campaign
Several Social Media campaigns were organized and managed by me during my tenure at IBT.
Every month, I would be allocated a social media budget, and it was up to me to figure out which platforms to target, and to what degree, adjusting the monthly allocations to maximize viewership and engagement.
Several platforms were targeted, including X, TikTok, Instagram, Reddit, LinkedIn, Facebook, and Google Adwords, with each platform needing it's own approach and management in order to maximize ROI.
At the end of the month, I would compile the results of the previous month's campaign, and present them at the monthly meeting. As the company had previously never ran a paid social media campaign, they were astonished when our Facebook page suddenly came to life, going from a view or two a day to our advert being seen by millions of people!
National Fish & Chip Awards Promotional Campaign
While working for the National Federation Of Fish Fryers (NFFF), I was in charge of the social media campaign to promote the National Fish & Chip Awards, a yearly celebration of fish and chip shops up and down the country, in search of those who go the extra mile for their customers and the communities they serve, honouring them with a very special awards ceremony.
As part of the promotion in the lead-up to this event, I was in charge of all social media accounts, as well as paid promotions and
cross-promotion between ourselves and other brands that were sponsoring the event. I also helped design several of the graphics that were used at the show.
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